Chapter 1- Predicting the Future by Looking at the Past
For over twenty-five years now – in my “day” job of analytics
and business forecasting – I use past results and forecast outlooks to predict future
actions and events every day. I have thrived in the corporate world by observing
patterns and correlations in events and attempting to explain – not necessarily
“why” something occurred – but “what” might occur next. Most times – whether people
realize it or not – I am far from alone in these pursuits.
Do these same patterns exist in the world at large? Can we glean them to see more than sales but also the impending changes in cultural moods and attitudes or even forecast the probability of major world events? If so, the key would still be to look at enough relevant data and enough history to begin to see patterns.
Over the years, I have come to realize a few things about
myself. One, I am obviously not normal. Two, I really should find a better way to
enjoy my time away from work. But lastly, I have also realized that I have a disposition
that takes joy in finding the relationships in seemingly unrelated things and an
acute ability to sort through the ambiguity and messiness of those things down to
their root cause and effect.
In addition to this, the future and the past fascinate me,
and I am the kind of person who grasps the connectivity of seemingly unconnected
events and loves to peer over the horizons. This has suited me well, and I have
parlayed it into over two decades of “on-the-job training” through a fulfilling
career in analytics, big data, and business forecasting.
My passion for connections and predictions permeates my personal life as well. This book has become the intersection of my professional and personal background and skills with my worldview and love of history. It might sound overly complicated at first, but let us try a quick little experiment together to demonstrate how simple some of these concepts can truly be.
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